![]() It owns a portion of Insomniac, which puts on some of the biggest EDM festivals in the country, including Nocturnal Wonderland and Electric Daisy Carnival in Las Vegas.īut cities where festivals are held also benefit from attendees’ spending on transportation, hotels, and restaurants while they’re in town, said Christopher Thornberg, founding partner of Los Angeles-based Beacon Economics. “It’s a place where you can just be yourself.”ĭance music events are big business for entertainment companies like Live Nation. Some people choose to enhance the event with drugs, but “There’s more people that go there for the experience and the community,” said Rick Dominguez, a Riverside resident who’s been a DJ since 1991. “It’s like another world,” said Jasmine Lopez, a 25-year-old fan who’s driving from Fresno to meet friends at Nocturnal Wonderland, which begins Friday night, Sept. The music appeals to a range of demographic groups, but the growth has largely been driven by millenials, for whom “it’s new, it’s fresh, it’s something that our parents weren’t listening to,” said Nick Ward, co-founder of the Seattle-based news and music website Your EDM.įor fans, festivals offer the chance to see a whole lot of artists at once, enjoy a collective experience with people who like the same music, and be able to tell everyone you were there. cities earning an estimated $505 million in 2014 and guest capacity at festivals reaching 1.4 million last year, according to a business report given at the International Music Summit in May. In the past 10 years or so, EDM evolved from underground raves in warehouses to a mainstream commercial enterprise, with electronic music clubs in five major U.S. ![]() editor of the EDM industry publication Mixmag. It grew out of clubs in Chicago and Detroit in the late 1970s and early 1980s, then was imported to Europe and blew up, said Ross Gardiner, a journalist and former U.S. ![]() Officials with Insomniac, which puts on Nocturnal Wonderland, couldn’t be reached for comment, but have said fan safety is their top priority.Īs a genre, electronic dance music has been around for years. “If they have any new ideas that can increase the safety, I want to adopt those,” she said. This week, Supervisor Janice Rutherford said, she asked to review the L.A. ![]() San Bernardino County supervisors revisited their security procedures after a 2013 drug-related death at Nocturnal Wonderland. One Tribe, a similar event planned for Lake Perris State Recreation Area later this month, was suddenly canceled this week by the promoter, a move some speculate is due to financial, not safety, issues. They’re also considering banning such events at county-owned facilities. 1 HARD Summer festival at the Fairplex in Pomona. Los Angeles County supervisors revived a task force to look at dance music event safety following the deaths of two young women at the Aug. This weekend, a collision of thumping bass beats, kaleidoscopic lights, otherwordly stage sets and tens of thousands of sweaty, dancing fans in Devore will highlight the recent explosive growth of electronic dance music festivals.īut the 20th anniversary of Nocturnal Wonderland, and the event’s third year at the San Bernardino County-owned San Manuel Amphitheater, comes as such festivals face more scrutiny after several deaths from suspected drug overdoses at similar events.
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