Swiftie Effect: Winning in the Court of Public Opinion She’s already released Fearless, Red, and Speak Now, with 1989 on the way. It was a bold move to regain control over her artistic legacy, which she may have gotten the idea from another artist, Kelly Clarkson.Īt the moment, the artist is currently still re-recording her first 6 albums, so she’s not out of the woods yet. Since Taylor Swift retained the rights to her compositions, she could re-record her albums, creating new masters that she would own outright. She reclaimed ownership by beginning the process of re-recording her old albums. Now look what they made her do, Swift decided to embark on a path less traveled. The Solution: Re-Recording Her First 6 Albums This nuance allowed Swift to create a clever plan to perform her songs again without fear of legal retaliation. Here's the key: as explained before, Big Machine Records owned the masters, but Swift owned the publishing rights to her songs, which she wrote herself. To understand the whole situation, it's important to know a bit about copyright laws. Taylor in her early years posing with country music awards How U.S. Swift voiced her dismay publicly, igniting a conversation about artists' rights and the role of big labels in the music industry, causing bad blood between both parties. The plot thickened in 2019 when Scooter Braun’s Ithaca Holdings acquired Big Machine Records, gaining control over Swift's early music catalog.Īllegedly, Scooter Braun would not let Swift perform songs from her first 6 albums at the 2019 American Music Awards unless she re-signed with Big Machine Records. This never happened, as according to Swift’s attorney, the label would only sell the masters to Swift if she signed a new deal. Instead, in 2018, Taylor wanted to purchase the masters before the contract expired. Swift never attempted to terminate her contract with her first record label. Yet it laid the groundwork for a controversy related to the copyright of the original recordings of Taylor’s songs created with the label. Taylor signed a deal with the record label that was standard in the music industry. Just as important, the record label also had exclusive ownership of each of Taylor’s first 6 album’s masters, creating a delicate situation. While being signed with the record label, she released her first 6 albums:īig Machine Records had the right to release the media created in each album’s recordings. Her deal was a 13-year contract that would end in 2018. Taylor Swift was born in Pennsylvania in 1989 and signed with Big Machine Records in 2005 as their first artist. Now, let’s take a look at who Taylor is, what she’s come up against, and how she’s dealt with it. So, learning a bit about what she’s gone through and how she’s handled these difficulties can help you prepare for a similar legal situation. We know that Taylor is a global pop sensation, but that doesn’t mean these situations can’t happen to you, so it’s better to have good karma. Be like a snake-only bite if someone steps on you.” “ Grow a backbone, trust your gut, and know when to strike back.
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